About

History

Freelance Creative Services — Present

• Driven to develop concepts that create innovative experiences through print, web, tv and radio
• Extensive agency/client experience
• Proven ability to guide and inspire creative team from concept through launch
• Rock-solid understanding of internet architecture and interactive design
• Excellent at providing strong creative direction and design for client presentations, new client acquisition and new business
• Comfortable with and enjoy presenting work
• Master of Creative Suite
• Strong background in art history, architecture, interiors, retail, fashion, pop culture and advertising trends
• Accomplished multi-tasker, able to maintain sense of humor and calm in a fast-paced and sometimes unforgiving occupation

Auditorium Toy Company — Present

• Grew one-person operation into successful four-person eco-friendly toy manufacturing business
• Provided creative vision and art direction for the development of highly unique, limited edition heirloom toys
• Guided new business development efforts and set company strategy
• Solely responsible for developing packaging across all products, ensuring consistent brand experience for the customer
• Negotiated partnership with high profile art museum to establish retail presence
  
• Responsible for the quality control across an all products
• Recruited and managed outside vendors and suppliers
  
• Hired and mentored junior woodworkers

Corpedia Education, Inc./Ethisphere Magazine — 2002-2009

• Led all creative development for award-winning, educational multiple media firm
• Grew interactive group to $5 million annually
• Developed branding and new product launches, packaging, national marketing campaigns—including web and print
• Hired, managed and mentored a diverse creative department of art directors, flash designers, copywriters, production artists and freelancers
• Responsible for presentation of strategy and creative concepts to all clients
• Primarily responsible for look, feel and user experience across all projects.
• Revitalized Corpedia's business by concepting, engineering, and deploying the most successful production methodology in it's history, directly driving a 1000% revenue bump during its first year of implementation.
• Spearheaded the transformation of Corpedia's business facing newsletter into a multi-million dollar generating magazine/pitch vehicle
• Developed rich off-the-rack eLearning media content, which became so successful that the shelf life was extended indefinitely and set as a model for future efforts
• Led major redesign and rebranding in 2005, created new identity, led teams to create innovative new features
• Provided strong direction and leadership for client presentations, new client acquisition and new business pitches

Klosk — 2004-Present

• Creative think-tank for innovative marketing and product development
• Responsible for conception and execution of the "Businessbib", one of the web's most successful viral efforts (35+ million views)
• Negotiated licensing deal with Universal Pictures to feature products in marketing efforts for major release
• Created the Western Electric 900 mhz cordless rotary phone and Western Electric 2500 USB handset (featured in MAKE magazine)
• Praised by industry experts and used as an example in high visibility presentations on effective buzz generation

Brinkmedia — 1998-2001

• Provided creative direction and creative team management for integrated advertising agency
• Led creative concepting and creative review for online advertising, website development, rich media and cd-rom creation
• Recruited creative talent, supervised outside creative resources
• Presented strategic thinking and creative work for client review
• Researched and developed new business efforts in partnership with CEO

Doo Rag — 1991-1998

• Wrote, recorded, produced and performed music for a rock band with a global reach
• Led creative concepting and review for publicity stunts and product development
• Recruited, managed and quality controlled outside manufacturers to produce highly innovative promotional merchandise
• Guided business development efforts and set marketing strategy
• Negotiated lucrative music licensing deals with Levi's and Seimens
• Launched numerous successful marketing campaigns, extending Doo Rag's brand by gaining significant media attention, and generating massive word-of-mouth
• Solely responsible for the strategy and management of a production/distribution chain that moved more than 100,000 record units (without a major record deal)
• Orchestrated production artists, ground support, and brand evangelists for the daily upkeep and growth of the business
• Designed, built, managed and operated a 2,000 square foot multiple media production and shipping facility

Tucson Newspapers Inc. 1991-1992

• Responsible for manually composing Southern Arizona's largest daily newspaper (cir. 500k)
• Worked closely with copywriters to edit pages on the fly using traditional graphic production tools (t-square, knife and hot wax)
• Successfully concepted and launched a system for cleaning, filing and repurposing long-running weekly ads, resulting in a $2500.00 reduction in annual film cost
• Praised by management for producing highly detailed layouts by hand under extraordinary deadline pressure
• Modernized darkroom procedures, saving 30 minutes per day in start-up wait time, increasing hourly film output by over 50 feet, and significantly reducing film unit downtime due to maintenance

Display Products Inc. 1990-1991

• Responsible for managing the three-member production division of high volume POP producer, in compliance with OSHA regulations
• Invented a modular racking system to hold 1500 screenprinted wooden tabletops, conserving over 900 square feet of shop space during a production run
• Solely responsible for the photographic image transfer and maintenance of hundreds of custom large format silk screens
• Modified existing silk screen jigs to accommodate unusually sized substrates, reducing new equipment costs

Education

University of Arizona, Tucson, AZ — 1987-1990

Recognition

• 2010-11 Toy designs featured in Wired magazine
  
• 2010 Package design featured on Dieline
  
• 2009 Bronze Telly, Do More Blue :30 spot
• 2009 Gold Addy, Public Service Campaign, Do More Blue Campaign
• 2009 Gold Addy, Public Service TV, Do More Blue :30 spot
• 2009 Gold Addy, Best Animation for video or film, Do More Blue :30 spot
• 2008 Gold Brandon Hall, Best in eLearning
• 2006 Silver Brandon Hall, Best in eLearning
• 2004 Silver Addy, Tucson Guide Quarterly, “The Anxiety of Everyday Objects”
• 2000 Int’l Web Design Award for Product Showcase, Best of Show, Spun the Movie